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BTA Spends More on Staff Costs than Advertising Bermuda Overseas

19 August 2015

PLP Calls on BTA to Stop Defending Bonuses in Light of Record Low Arrival Figures

August 19, 2015.

For Immediate Release

Statement from Shadow
Tourism Minister Zane DeSilva

 

BTA Spends More on
Staff Costs than Advertising Bermuda Overseas

PLP Calls on BTA to
Stop Defending Bonuses in Light of Record Low Arrival Figures

 

The Bermuda Tourism
Authority's 2014 Annual Report states that the BTA only spent $4,041,664 on
media in 2014, whereas they spent $4,522,333 on staff costs during the same
period. The PLP stands by its statement yesterday which asked, "Why is the
BTA paying more for staff costs & bonuses than they spend annually on
advertising Bermuda overseas?"

 

The PLP reiterates its
position that the OBA should invest the $11 million of additional revenue to be
gained this year from new tourism taxes into tourism advertising so that
Bermuda can be competitive with other jurisdictions.

 

Furthermore, it is
shocking that the organisation which produced the lowest air arrivals in 48
years would defend bonus payments on top of salaries that exceed the highest
salaries in the civil service. While many Bermudians are struggling with
unemployment, reduced hours, increased costs, and increased taxes, staff at the
BTA are collecting 5 figure bonuses while producing record low numbers.